MacBook Pro 2013 refresh to benefit from Intel Haswell

MacBook Air 2013 refresh lineup is getting all the love from reviews mainly due to its improved overall performance while serving better battery life than its predecessors and other Apple laptops which occupy the top-end spots specifically the Retina MacBook Pro, the 2012 model.
Gigaom collected MacBook Air reviews coming from top tech sites like Verge, CNET and PC Magazine and reports that the new laptop from Apple is very different from previous releases mainly because it offers better battery life with Intel Haswell’s efficiency and bigger battery placed inside the thin laptop.

Thanks to Intel Haswell and improved hardware, Apple’s MacBook Air 2013 lineup is getting all the “love” from critics. However, some portion of the market still demands for a Haswell-based MacBook Pro, both Retina and Non-Retina. Image via Apple.com

And here comes the lack of MacBook Pro refresh at the recently concluded WWDC 2013. A certain portion of the market is still demanding for the Pro lineup’s own upgrade to Haswell, and also the inclusion of top-end hardware available in the market right now.
On a new blog post, Fortune iterates that its specs will convince users to upgrade to the new MacBook Air, despite the fact that Apple’s 12-hour or 9-hour (for the 11-inch model) promise is hard to achieve.
It is safe to say that Apple will introduce a new MacBook Pro this year, but it is still unclear if the regular non-Retina MacBook Pro will get its own refresh because Apple is obviously focusing on making the MacBook Air its entry-level laptops. Apple is playing the “efficiency game” here because the company can save some cash if it will stick with MacBook Air and Retina MacBook Pro tandem.
Of course, no one knows about Apple’s plan yet, and whether the new Retina MacBook Pro will completely replace the non-Retina lineup, but one thing is clear, Apple is making its Mac list shorter as smartphones and tablet computers market share post record spike.
Analysts say Apple can retain the growth of its Mac business with the new MacBook Air models with Intel Haswell sporting the tag price of $999 to $1299. The cheapest 11-inch MacBook Air competes with new laptops running Windows 8 which also offer the latest Haswell microprocessor technology of Intel. And while Apple is delivering goods to entry-level PC market, Apple’s Retina MacBook Pro is taking the top-end category and covering a market with more demands when it comes to on-the-go computing.

Source: Gigaom, Forbes & Popherald.